At the upcoming IBC 2025 show in Amsterdam, Avid will be showcasing new AI & Automation Innovations for Media Composer, Pro Tools, and MediaCentral. These are all designed to deepen AI capabilities to give creators speedier delivery and reduced complexity.
At IBC2025 in Amsterdam, Avid will unveil AI and automation innovations aimed at accelerating storytelling
— Avid (@Avid) September 3, 2025
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Whether we like it or not, AI is transforming the media and entertainment industry, including production, post-production, and distribution. From accelerating routine edits and localization to opening new possibilities for collaboration and publishing, it is only going to become more prevalent. To deal with this, Avid’s strategy is to deliver trusted, integrated AI that enhances workflows without compromising creative control.
With a comprehensive set of built-in AI tools, automation engines, open APIs, and developer SDKs to allow low- or no-code customization, Avid will demonstrate how production houses, studios, broadcasters, newsmakers, and content creators can streamline labor-intensive processes, orchestrate intelligent workflows, and utilize open integrations that accelerate workflows from planning to postproduction.
Built-In AI & Automation in Avid Workflows
Avid’s IBC showcase will demonstrate how it is giving media teams more freedom to tailor workflows through advances and integrations that bring cutting-edge AI enhancements directly into a creator’s timeline. These include:
- MediaCentral Rules Engine and Schedule Engine – Now fully integrated, enabling newsrooms to automate content processing and scheduling with intelligent logic.
- Pro Tools, Media Composer and MediaCentral AI speech-to-text and transcription – Enhanced ScriptSync and PhraseFind accelerate editorial, with built-in AI transcription and new translation capabilities.
- Pro Tools automation and scripting with Soundflow and the Pro Tools Scripting SDK – Cuts down repetitive tasks by enabling custom automations and shortcuts for faster, more efficient audio workflows.
- Avid NEXIS APIs – Expanded management APIs streamline storage administration and automate media handling across third-party environments
- Avid DNx 4.0 – Workflows adapted via customizable bitrates and HDR-ready formats, while built-in automation streamlines transcoding, proxy creation and delivery.
Avid will also demonstrate new Media Composer Panel SDK integrations and MediaCentral apps that bring AI and automation directly into video and audio postproduction and editorial workflows. Debuting at IBC, new Media Composer Panels demonstrate how Avid is making it easier than ever to bring third-party AI innovations directly into the timeline. Partnerships on show include:
- Quickture (Media Composer Panel) – Fast, AI-powered transcription and sequence creation through natural language requests.
- Flawless (DeepEditor for Media Composer) – Powerful AI-assisted lip sync tool for Media Composer, giving creative control to easily add, localize, modify, transfer, or remove dialogue in post.
- Acclaim Audio (ESION Studio Panel) – Enhance dialogue instantly with AI-powered audio tools inside Media Composer, featuring volume leveling, loudness normalization, noise reduction, and automatic removal of filler words.
- Traco.ai (MediaCentral App) – Automated transcription, translation, summarization, and contextual search; content analysis capabilities, including face, object, and scene detection.
- Digital Nirvana (MetadataIQ for MediaCentral and Media Composer) – AI-powered workflows for scene descriptions, detailed audio & video metadata, and sequence creation across live and archived content.
- Streamwell (Media Composer Panel) – Low-latency live streaming and remote collaboration tools, customizable for broadcasters and creatives.
