Ahead of the 2025 IBC Show in Amsterdam, Kelvin, the Scandinavian LED lighting is announcing a strategic partnership with SmallRig.
SmallRig and Kelvin want to become the new global leader in photo and video lighting, and they want to rapidly accelerate across every major creative market worldwide.
This is certainly a very strategic move from both companies, and it will be interesting to see what type of products emerge through this partnership.
“This is a transformational moment for Kelvin. IBC is the ultimate stage for innovation, and our partnership with SmallRig represents a bold leap forward. Combining Kelvin’s innovative technology and product design with SmallRig’s global reach and ecosystem, we are not just scaling up, we are defining a new standard for the future of cinema lighting, and already several new collaborations are in the making.”
Halvard Aagaard, CEO, Kelvin
Kelvin lights are already trusted on productions worldwide, from independent filmmakers to major global studios, underscoring the company’s rapid rise as one of the most exciting forces in cinema lighting today.
“Kelvin is one of the most innovative brands to emerge in cinema lighting in years. SmallRig offers a full ecosystem of camera and mobile accessories, lighting, batteries and audio products for creators worldwide. By joining forces, we are unlocking a powerful new ecosystem that will empower creators on every continent, from indie filmmakers to major studios, with integrated lighting solutions and tools that will shape the next decade.”
Zhou Yang, CEO, SmallRig
Together, Kelvin and SmallRig are set to challenge the status quo, disrupt industry giants, and set the pace for the next decade of cinema lighting.
- For customers, the partnership means a faster pace of innovation, complementary product roadmaps, broader distribution with improved product availability, and stronger local support.
- For Kelvin, the partnership means integration into a global ecosystem with scale and reach, as well as access to industry-leading customer insights.
- For SmallRig, the partnership means access to Kelvin’s cutting-edge lighting echnology and co-development capabilities, strengthening SmallRig’s ecosystem ith advanced, integrated solutions that set a new benchmark for creators
worldwide.
Both companies will have an official partnership presentation at IBC 2025, Sept 12, 4pm at the SmallRig booth 11.C10.
